You’re running a website to improve the business and find customers online. Creating a website is a great way to explore more customers of different genres. It gives you more scope than a conventional physical store can ever! However, to get the website up and running is a task in itself.
One of the primary requirements any client asks the developer is to create the website as small as possible. Because multiple factors improve the business. What must be those, you think? Here is the list that will satisfy your curiosity,
All the websites (even the giants) compete against each other and time – to provide the fastest loading page. It helps in gaining a better SEO ranking and reducing bounce rates. Google recommends the page load time to be less than 3 seconds for both mobile and desktop.
However, that is practically impossible – at least for now! Because if you observe the top ranking websites on the internet, you will find the load time to be less than 7 seconds. Decrease the file size of the images and codes to improve engagement with the general public.
For every high-quality image you add, your host will have to create enough space to store it. And transfer the same to the viewer trying to access the website. As the storage increases, so does the price. You will end up paying more for the content that doesn’t need enough space, to begin with.
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The other side
Not every mobile or desktop user is well equipped to handle the heavy technology or time. In simple words, some might not want to spend more time waiting for your page to load. Or, don’t have a smartphone compatible enough to open large files.
Either way, you will be losing potential clients. While reducing the website size, on the whole, gathers a lot of traffic – it also increases sales! A recent article by Deloitte about “milliseconds make millions” reports how a change in load time just by 0.1 improves the overall conversions and sales! The conversions and the number of views per page have reportedly increased by 8%.
What aspects will improve the website’s speed?
When you observe famous blogs or shopping websites, you’d understand that simplicity is the key to success. It includes simple fonts, simple pictures and just the necessary codes. So when considering improving your website’s performance, contemplate the above points.
Apart from these, CDN (Content Delivery Networks) play a crucial role. All of us, at some point, must have searched for a local pub nearby or a salon nearby. And the search engine would aptly pop the ones that are in range. CDN does this work for you. It helps to build local SEO by communicating with other local networks. One positive aspect is that you don’t have to worry much about the size of the page when concentrating on local SEO!
Search engine giants such as Google take pride in satisfying their customers even if it means creating a highly competitive market. You, as a business owner, must weigh all the options before getting into the pressure of being on top of the search engine’s page.